About
Diversity as method.
Business lawyer, literary scholar, business economist, systemic coach. My path follows no single discipline, but a single question: how do people work well together?

What drives me today is the question of how we work well together, at a time when technology increasingly permeates the world of work: New Work, the future of work and self-organization. My academic roots lie in research on family businesses and business succession, subjects close to my heart that still move me today.
Alongside my academic work, I am a systemic coach and Chair of the Supervisory Board of NEOMATIC AG. I am a member of the Academy of Management, IFERA and EURAM.
I live in Cologne and Bern. You will often find me with headphones on, listening to the latest podcast, or with a book in hand.
Career stations
Click to open the details of each station.
Bern University of Applied Sciences, Business School. Building and leading the Institute for New Work.
Training as a systemic coach at the INEKO Institute of the University of Cologne. Member since 2020, Chair of the Supervisory Board of NEOMATIC AG since 2022.
Institute for Organization and Human Resources, focus on family business research. From 2017 also self-organization and Holacracy as a research topic. Habilitation in business administration in September 2023.
Chairs of Family Business and Business Succession as well as Entrepreneurship and Innovation Management. Doctorate (Dr. rer. pol., 2016). Research stays at the University of Bern (2013) and the University of North Carolina (2016).
Diploma in German and European Business Law.
Bachelor's and Master's in literature, culture and media studies.
Bachelor's thesis: Die Darstellung der Unternehmensberatungsbranche in der Literatur des 21. Jahrhunderts.
Master's thesis: Die Figur des Unternehmers. Ästhetische Facetten der Nationalökonomie Joseph Schumpeters.
Professional development
- Certificate in university teaching (University of Siegen)
- Training as a systemic coach, INEKO Institute (University of Cologne)
- Train-the-trainer certification
More than my job
We are entrepreneurs, yogis, writers, learners, teachers. And, above all, human.

I am interested in culture and politics, a podcast listener, a yogi, and I love reading. A few current recommendations:
- Podcast: On the way to New Work
- Podcast: Alles gesagt?
- Book: Oliver Burkeman: Four Thousand Weeks. Time Management for Mortals.
- Book: Kate Kirkpatrick: Becoming Beauvoir. A Life.
Prof. Dr. Sabrina Schell is Professor of New Work and heads the Institute for New Work at Bern University of Applied Sciences, Business School. What drives her today is the question of how we work well together, at a time when technology increasingly permeates the world of work: New Work, the future of work and self-organization. Her academic roots lie in research on family businesses and business succession, subjects close to her heart that still move her today.